Google Ads difference between sales & Lead generation Ads

Objectives in google Ads

There are several different types of objectives that can be selected when setting up a campaign in Google Ads. These objectives determine the overall goal of the campaign and help Google Ads optimize the delivery of the ads to help achieve that goal. Some of the most common types of objectives include:

1. “Search Network” : The goal of the campaign is to drive clicks and conversions from the Google search results pages.
2. “Display Network”: The goal is to increase brand awareness or reach a wide audience by showing ads on a network of partner websites, apps, and videos.
3. “Shopping”: The goal is to drive traffic and sales from product listings ads.
4. “Video”: The goal is to drive views, watch time, or engagement for video content on YouTube.
5. “App promotion”: The goal is to drive app installs or in-app actions on mobile devices.
6. “Local” : The goal is to drive phone calls or store visits from ads shown in local search results.
7. “Lead Generation”: The goal is to collect lead information directly through the ad and pass it on to the business.
8. “Brand awareness and reach”: The goal is to maximize the reach of the ad and increase the visibility of the brand among potential customers.

Each campaign type is designed to focus on specific goals and metrics and thus, you will have to select the most appropriate objective for your business. After setting the objective, the ads and targeting will be optimized to achieve that objective.

Sales Ad

In Google Ads, a sales ad is an ad that is used to promote and sell a product or service directly to customers. These ads can take a variety of forms, including text ads, display ads, and video ads, and they can be targeted to specific audiences using a variety of targeting options.

Sales ads can be used to drive traffic to a website or landing page where customers can make a purchase, or they can be set up to allow customers to make a purchase directly from the ad. This type of ads generally include a strong call-to-action (CTA) encouraging the user to take action, such as “Buy Now” or “Shop Today”.

Google Ads allow to create different campaign types that allows to promote product or service directly, one of them is “shopping ads” this allows to create dynamic product ad that shows product images, prices and other details. These are shown on google search result, Google Images and other google’s properties.

These ads can be highly effective in driving sales, particularly when they are targeted to the right audience and are well-designed.

Lead generation ads

Lead generation ads in Google Ads are a type of ad that allows businesses to collect information from potential customers directly through the ad itself. These ads typically include a form that users can fill out to request more information, schedule a call or consultation, or sign up for a newsletter or other email list. The information that is collected through the form is then passed on to the business, which can use it to follow up with the potential customer and try to convert them into a sale. This can be a highly effective way to generate leads and grow a business.